What is the most fashionable and popular now. What content is trending now, and how to make it? Bright, rich, powerful colors

Fashion tips 2019: what's fashionable now and how to wear it

So much has been written about fashion that you get lost in the variety of fashion trends. Find out about the most important fashion trends in women's clothing and take advantage of the fashion tips that our stylists regularly prepare for you. This selection includes clothes and shoes, bags and accessories - everything that is fashionable to wear in 2019.

What's in fashion now: women's clothing - 2019

What are they wearing now? This season, incredibly feminine and checkered items, skirts with pockets, shiny clothes and suits in men's style, skirts and trousers. The most stylish ones will find a place in their wardrobe for leather clothes that are fashionable this year and will definitely try on fashionable and stylish ones. The young and daring will love the glitter and the most incredible combinations.

It is just as foolish to despise fashion as it is to follow it too zealously.
Jean de La Bruyère

Some fashion tips on what to choose this season and what to wear with fashionable items.

The most fashionable thing in 2019 is skirts

The skirts themselves different lengths Now it’s important to wear it at any time of the year. The many different styles simply oblige you to replace your favorite trousers with male item lust - a skirt.

Note to moms!
Don't miss stylish ideas on how to dress your daughter beautifully:

What color is in fashion now?

The most fashionable color of 2019 is coral. Pantone clarifies that it is not just coral, but “living coral.” Bright, but very gentle and soft coral shade, which energizes even on cloudy days.

Additional fashionable colors of 2019 for the Autumn-Winter season:
red Chili, burgundy Bicycle, soft pink Peach Cream, peach pink, dark brown Rocky Road, bright pink Fruit Dove, brown-orange Sugar Almond, yellow cheese Dark Cheddar, blue Galaxy, blue-gray Blue Stone, orange Tiger , dark green Eden.

Fashion for bags and shoes

This year, choosing a fashionable handbag will not be difficult at all; all sizes, colors and materials are in fashion. The more convenient, the more fashionable. Clutches and small designer bags have gained particular popularity.

Prints that are fashionable to wear now

The season for a wide variety of prints has arrived! Check, stripe, houndstooth, polka dots, leopard print, ... - it’s difficult to find a print that is not in fashion. The main thing is to be able to combine them correctly and with each other.

The most fashionable prints

Items with stripes and animal prints can now be combined with each other. Previously, this was considered bad taste, but now it has become the most fashionable trend of 2019.

See what other trends are in fashion: several stylish ideas from When choosing accessories, remember a few basic fashion rules: Makeup that is currently in fashion. Photos from the collections YVES SAINT LAURENT, Chanel Mediterranee Collection, Guerlain Terracotta Collection The most important fashion trend in modern makeup - perfect color faces. Three types of makeup are popular: daring (with smokey eyes), seductive (necessarily with bright lips) and natural. Today it is important to get tattoos on the body in the form of chains, spectacular bracelets, and exquisite jewelry. It is considered stylish and fashionable.

Convenient: you don’t have to spend money on decorations; you just need to learn how to draw or ask a friend who knows how to create original patterns.

By the way, don’t get a tattoo “forever” - fashion changes. Now in any salon you will be offered temporary tattoos that last no more than a couple of weeks. So the drawings can be changed constantly. Depends on the mood.

Be inspired by fashion trends and choose the best!

Closer to the end of school, the questions of how not to be like others and at the same time “be like everyone else” are in constant conflict in the minds of teenagers, and parents are baffled.

How you can cope with a seemingly impossible task, find a reasonable solution in a particular case and your own style in general, learn to present yourself - these topics are certainly interesting for 99% of the youth audience. If you are part of this 99%, take a few minutes of your free time and figure out:

If you are wondering what kind of clothes young people wear, the answer is simple: comfortable, practical, but at the same time expressive and catchy. Democratic fashion offers hundreds of spectacular solutions in any style for boys and girls. Creating a fashionable look is not difficult not only for conservative representatives of the new generation, who have a strict dress code in their offices or educational institutions, but also for representatives of various subcultures. The trend is for a pronounced individuality: to appear in the image of a punk or a hippie is now not only shameful, but also progressive and iconic.

If you clearly pose the question of what should appear in your wardrobe in the new season, a global update is not required. The same jeans are still in fashion (though the waistline has returned to its natural place and even risen higher). If you want to give them a trendy look, tear a huge hole in the knee, give them a good beating washing machine, tear off the bottom or at least tuck them up to ankle level. Textured sweaters and voluminous sweatshirts with patterns remain relevant. The print has changed somewhat, but the key word here is “print”, so with such clothes you can use your imagination as you please.

Modern youth fashion: popular styles

There are several fashion trends in trend now, closely intertwined with each other, but with characteristic features. Experimentation remains popular, so don’t be afraid to mix clothes in different styles and surprise with bold mixes.

Popular youth fashion trends:

• Streetwear is not giving up its position, which is not surprising. Practical things still make up the lion's share in the youth wardrobe.
• Sport Style in the new season, in addition to the “clean” look, is presented in bold combinations. For example on top tracksuit you can wear a coat or wear it with heeled sandals.
• Boho Chic is reflected in ethnic patterns and some “gypsy” in multi-layered oversized outfits.
• Grunge begins to spread out its tentacles more and more. Vintage items and hippie style are trending.
• Country Style softens everyday looks. Comfortable items made from natural cotton are not only practical, but also very fashionable.

Ah, this fashion, fashion, fashion... Capricious and fleeting. Every new season Guys and girls who follow trends are expected with awe: what will designers surprise, delight or even stun this time? Absolutely all people strive to follow fashion trends, but at the same time they want to wear convenient and comfortable clothes that will not let you down in any weather. What does women's and men's youth fashion have in store for 2018?

Youth fashion for guys

youth fashion for boys continues the best traditions of last season:

• The trend is multi-layering, but everything is functional, there is nothing superfluous;
• rural style is especially relevant: checkered shirts combined with jeans are the most popular duo on the catwalks and in the wardrobes of residents of big cities;
• new for the season - hippie style: textured oversized sweaters, jeans living a "third life" - something that every self-respecting fashionista should have in their wardrobe.

The most interesting thing: what kind of jackets young people wear. Competing with voluminous down jackets are short jackets made of shiny bologna with a huge fur collar. Fans of SWAG in the fall of 2018 don’t have to worry: eminent designers decided everything for them, and with amazing unanimity.

Youth fashion for girls in the new season is amazing in its diversity, but all collections have one thing in common - brightness. It can be a rich color, a non-standard cut or unexpected decor, a catchy print.

The most current trends:

• feathers, sparkles, “shaggy” decor in the style of the 20s of the last century;
• mosaic of sequins, rhinestones, lacquer applications, with a “mirror” effect;
• ruffles do not go out of fashion, but this season they are distinguished by texture: lace, knitted and even suede or leather gathered decorative elements are on trend;
• multi-layering is relevant: hence the fashion for sundresses and short jackets;
• fur this season is not only a fabric for outerwear, and first of all the finishing option;
• the most current prints: portraits, cartoon characters, images of fruits and vegetables.

This season the print is popular not only on clothes, but also on shoes. If “painted” boots are “too much” for you, opt for a bright color or an animalistic pattern.

Youth fashion: street style

Street fashion is number one in creating stylish youth looks. Jeans and knitted trousers in the style of sportswear are in trend; a T-shirt, sweatshirt and sweatshirt, as usual, are number one in the everyday wardrobe. Basic things are almost the same in men's and women's wardrobe, there are more decor options for girls.

The most important thing in the new season: dilute gray everyday life with bright colors. The trend is fireworks of rich colors and a combination of things in different styles. Unisex items with a distinctly sporty design are trendy. Youth fashion for men is duplicated in women's street style.

What has street youth men's and women's fashion presented in the new season?

• 1. Combination of bright floral prints and checks: bright contrast is welcome.
• 2. Bright shoes and models with floral prints, which are worn with plain clothes in soothing colors.
• 3. Jeans with a “high” waist, short and wide, tapered and rolled up, or with a “torn” hem.
• 4. Wide and even somewhat baggy coats. Huge collars and very wide belts are especially popular.
• 5. Bright tights: all colors of the spectrum are used, including even acidic ones.
• 6. Short jackets with chic collars or hood trim made of natural fur: the size of the fur fragments is so large that it evokes thoughts of deliberate pomp.
• 7. Fur trim on the bottom of products (including skirts and trousers) and leather frills.
• 8. Clothing with a 3D pattern (fully printed). No. 1 in terms of popularity of drawings is portraits.
• 9. In shoulder clothing, the emphasis is on the sleeves: this can be an original cut, non-standard length or contrasting trim.
• 10. Asymmetrical pleated - the most unexpected and original novelty, and the length of the skirt can be very different.
• 11. What kind of hats do young people wear? This season, boys and girls are putting on ear flaps and hats with huge pom-poms and “shaggy” edges.

When creating a fashionable look, adhere to three rules: bright, rich and free. In this case, you can’t go wrong and will look stylish under any circumstances.

If you say secretary, not office manager, message, not message, personnel officer, not HR, showroom, not showroom, then you are almost certainly over thirty. You even, most likely, remember what the words “wine glass” and “sideboard” mean, which make today’s youth smell like mothballs. But if you want to understand your children and grandchildren, it’s worth learning a couple of dozen newfangled words.

1. Hype- hype, excitement. From English hype - shameless advertising, deception.

The word hype is most often used in relation to events and people actively discussed in the media and social networks. For example, now Ksenia Sobchak is “catching on the hype”, having suddenly decided to become president. A derivative verb is also used - “hype”. It means making a fuss, aggressively promoting.

Example: All this hype around the game “Pokemon Go” faded away in just a month.

2. Hater- enemy. From English to hate - to hate.

In Russia, haters are those who feel hatred towards something or someone and share their hostility on the Internet. For example, he writes angry comments under photographs on celebrity blogs. Or he bursts out with his own bile posts on social networks.

Example: Buzova has 2 million haters out of 10 million subscribers on Instagram!

3. Chill- rest, do nothing. From English to chill - to cool.

Teenagers use this word when they want to say that they are spending time without benefit, just relaxing.

Example: Stop doing homework, let's get some rest.

4. Easy- easy, easy. From English easy - simple, easy.

The popularity of the phrase “easy easy” peaked last summer. The impetus for this was the famous rap battle between Oksimiron and Gnoyny. The first one often repeated three phrases during the battle: 1) easy-easy (in in this case he meant - take it easy, take it easy, guy), 2) ril talk (from English real talk - real conversation), 3) sync about it (from English think about it - think about it). Subsequently, these phrases of the opponent were ridiculed by the rapper Gnoyny in an interview with Yuri Dudu. So they went, if not among the people, then into the Internet sphere - first in the form of memes, then in the form of “ catch phrases" The most popular of them was the phrase “easy easy,” which many now use as a synonym for the word easy.

Example: Can I overtake him? Pfft, easy!

5. Aggression- to be angry, irritated. From English angry - angry, indignant.

The word comes from computer games. There it means, first of all, to attack a virtual enemy. In Internet slang, “aggressive” has acquired an additional meaning – to show aggression, anger towards any topics/persons.

Example: Let's go for a walk, stop being aggressive.

6. Zashkvar– shame, nonsense or something unfashionable. It came from prison jargon, where to get dirty means to disgrace yourself.

Young people use the word “zashkvar” to give something (an event, a trend) the most negative assessment.

Example: Wearing sandals with socks is a complete mess.

7. Go- let's go, come on. From English to go - to go.

In English, the verb go sounds like go. But Russian teenagers like it shorter, so they shortened the word to “go.” They use this anglicism when they want to call someone/somewhere to go.

Example: Why are you sulking? Should I take a walk around the office during lunch?

8. Swipe- slide your finger across the screen. From English to swype - to swipe without lifting, to slide.

The word “swipe” came to us with the advent of touch screens. It means a gesture when the user of a smartphone or tablet places a finger on the screen and, without lifting it, slides it in the desired direction. For example, many people use a swipe to unlock gadgets from lock mode. Swiping also helps you flip through the pages of e-books in some e-readers. Swipe is also a way to enter text without lifting your finger from the touch screen. The word swipe has become popular in Russia with the growing number of users of the fast dating app Tinder. There, swiping to the left means that you don’t like the stranger’s photo, and swiping to the right means that you are ready to meet.

Example: Swipe right, swipe left - for most young people today this is enough to go on a date.

9. Body shaming- criticism of appearance. From the English body shaming - censure of the body.

Body shaming is discrimination against those who do not fit into generally accepted standards of beauty. For example, bullying people who are overweight. Body shaming can often be found in comments on photographs of celebrities. For example, American talk show star Kim Kardashian (for her non-standard buttocks), supermodel Gigi Hadid (some believe that she is too plump for the catwalk), tennis player Serena Williams (for her unfeminine forms), TV presenter Olga Buzova (for her small breast size) are subject to body shaming. etc.

Example:“Fat”, “legs like wheels”, “how can you put leggings on such a figure?” - they wrote all this in the comments under my photos on social networks. Because of body shaming, I stopped leaving the house.

10. Body positivity- acceptance of any body; a phenomenon that is the opposite of body shaming. From English body positive - positive attitude towards the body.

Body positivity is a relatively new phenomenon in contemporary culture. This is the teaching of acceptance. own body, regardless of whether it fits into beauty standards or not at all. Adherents of body positivity encourage you to find zest in any appearance, overcome complexes and enjoy yourself without looking at public opinion. Body positivity is closely related to the fact that famous houses fashion began to bring plus size models to the catwalks. One of the “icons” of body positivity is 155-kilogram model Tess Holiday. In Russia, the ideas of body positivity are promoted, for example, by the appetizing TV presenter Anfisa Chekhova.

Example: I stopped exhausting myself with diets. I’m so glad that body positivity is in fashion!

11. Zhiza- vital. An abbreviation for the word "life".

The word "zhiza" is usually used after funny or instructive stories. It means “vital”, “such is life”, “this happens.”

Example: This is life, my friend!

12. Shazam- identify the song. Derived from the name of the mobile application Shazam.

Shazaming is finding out what song is playing this moment using the Shazam mobile app. This way you can identify the music that is played on the radio, on TV, in a club, etc.

Example: An amazing song was playing in the cafe. It's a shame I didn't have time to Shazam her!

13. Talk- play. From the English game - game.

Making noise, making noise, making noise means spending time playing a computer game.

Example: Summer is the time to walk and play.

14. Crowdfunding- collecting money online. From the English crowd - crowd and funding - financing.

Crowdfunding is a collection of funds on the Internet, which is announced before the launch of a project or for help. This is how people often raise money to make films, write books, and start startups. And, of course, they often ask for funds for patients in need of expensive operations. Or for victims of natural disasters. But sometimes, with the help of crowdfunding platforms, they ask for money for very strange needs - for a honeymoon, for example.

Example: I raised 2 million rubles for a shelter for homeless animals using crowdfunding.

15. Bingewatching- binge-watching TV series. From English binge (binge) watching (viewing).

Bingewatching is when a person cannot tear himself away from a series and watches all the episodes in one sitting. It’s like he’s going on a “serial binge.” A derivative verb is also used - bingewatch.

Example: I won't go anywhere on the weekend - I'll binge watch House of Cards at home.

16. Foodie- gourmets. From English food - food.

Young people who love to eat delicious food often call themselves foodies. They carefully choose food and disdain fast food and banal dishes such as naval pasta. When going on a trip, foodies first try the local cuisine. And at home they can spend at least 5 hours preparing a complex but extraordinary dinner. For them, food is a hobby.

Example: She has one food on Instagram - that’s who the real foodie is!

17. Photobombing- this is when something or someone extra gets into the frame - accidentally or intentionally.

The most famous example of photobombing is Benedict Cumberbatch, who got into a group selfie of Hollywood stars at the Oscars. Other celebrities have also dabbled in photobombing (the ability to suddenly get into someone's photo). Among them is even Her Majesty Elizabeth the Second.

Example: My cat loves photobombing - I always find his happy face in the background of my selfies!

18. Forilzis- is not it. From the English slang forrealsies, which originates from for real - in fact.

This expression came to us from American slang. In American English, teenagers often ask “Forilsis?” when they want to clarify whether something previously said is serious. This question can be translated into Russian as “seriously?”, “is it true?”, “is it really?”

Example: - Oksimiron’s concert was cool.

Forilsis?

19. Use- use. From English to use - to use.

This verb is not new among young people; it has been used since the beginning of the 2000s. But now he has already firmly entered daily life. It is used mainly when talking about the use of various mobile devices.

Example: Put down the calculator! Use your brain!

20. Stream- transmit data (video, sound) in real time. From English streaming - streaming broadcasting.

The word “stream” became popular after all Instagram and Facebook users had the opportunity to conduct live video broadcasts. And before that, the word was used mainly by gamers (players). In their slang, “stream” means showing and commenting in real time on your game. (Yes, yes, there are millions of people who want to watch someone else’s game!)

Example: Where is the world coming to! In the USA, a girl streamed on Facebook how her boyfriend was dying.

BY THE WAY

5 words from the 2000s that we forgot

Just 10-15 years ago, these neologisms seemed so promising... But years have passed, and only those over 25 will understand them.

Internet cafe,

ICQ (ICQ application),

Chica (girl)

Sidyuk (CD),

Cool (from English cool - cool).

COMPETENTLY

"Some jargons are lucky"

How does language filter neologisms? And can we make a prediction - will new fashionable words find their way into dictionaries? We asked Maxim Krongauz, professor, author of the books “Russian Language on the Verge of a Nervous Breakdown” and “Albany Self-Teacher,” to answer these questions:

The language doesn't filter anything at all. Words appear in jargons constantly; existing jargons are generally updated faster than the literary language. Some jargons are lucky. They go beyond their jargon and even become fashionable. This is what happened with the word “hype”. But this does not guarantee that it will be included in the standard dictionary; on the contrary, it may be partly a hindrance, since it is perceived as non-literary, marked in a special way. Our lexicography is very conservative and avoids such words.

Fashion is back in fashion! Namely, the art of tailoring. Accents on sporty chic and more comfortable clothes won't be as bright.

What will be trending in 2019?

Tailoring

Changes in mood will primarily affect homes, which have been focused on casual and clothing for sports and leisure for many seasons in a row. Because everything related to suits and jackets requires a completely different approach - from the choice of fabric to presentation and merchandising.

Perhaps, in the era of oversized hoodies and sweatpants, everyone misses tailoring skills, French couture, Italian chic and, of course, the perfect English cut. The return of tailoring to fashion catwalks is associated not only with boredom, but also with the fact that fashion, in principle, develops in waves and one way or another always returns to us what has become forgotten. In addition, with any development of technology, it is incredibly important and touching to remember the manual skills on which fashion and human civilization as a whole grew.

Red and orange shades

What does Pantone predict for us for 2019? Joy, fun and real passion, judging by the palette. One of the main colors of the year will be a festive orange-red hue. Edgy and energetic, it looks great not only on your nails, but also in your wardrobe. Along with it, muted red will become relevant - a more mature and deeper shade, ideal for elegant things. The color of turmeric or the usual orange will dilute the palette as easily as soft coral and its undertones. On the heels of all these shades will definitely be gray-green or pistachio, which actively declared itself on the catwalks during the spring-summer 2019 shows. But we will take the liberty to assume that it will not have mass success. This is the case when a trend remains a trend for fashion critics and fashion editors, but not for ordinary people, who, as a rule, are scared off by any muted, indistinct palette.

Surf and skate

Always young and selling - sport - this time it is expressed in the love of surfing, skateboarding and cycling. The main “blockbuster” of the trend is, of course, bicycle shorts, which were even spotted at the shows of Fendi, Etro, Prada and Chloe. Love them or hate them, but the Kardashian effect will haunt us throughout next season, no matter how you look at it. Such a commercial story, designed for bloggers and millennials, will also be complemented by colorful things with a tie-dye effect, which claim to become the new uniform not only of Californian surfers, but also of young urban women.

Extra volume

Huge earrings, XL bags, heavy necklaces and massive shoes - this time the accents are placed on a literal scale. Of course, it’s too early to talk about the decline of minimalist accessories and jewelry, but expect the “first your earrings, then you” effect. We're talking about Balenciaga clips. Prada's conspicuous headbands are no less successful. Search all Instagrams in the country.

Overalls

Incredibly beautiful jumpsuits can be found in the collections of Alberta Ferretti, Hermes, Celine. There is no doubt that this item of clothing will fill the spring collections of the mass market. To be honest, overalls have never had a close friendship with fashionistas. It is perceived a little with hostility: perhaps because, due to its cut, it emphasizes everything that is necessary and not necessary, and it looks ambiguous. Either as a work uniform, or as a children's wardrobe item. This time we predict the following: you will be on the hunt for cool and edgy sets in silk, leather or chiffon. You'll start wearing them with heels and belts, to work and even on dates. And what a beauty the jumpsuit in the Zimmermann collection is - at least go with a picture from the show in the atelier!

What's no longer in fashion?

Total Denim

The slogan “Denim is irreplaceable!” will become less and less common in 2019. Of course, denim will not completely disappear from the radar, jams will come to the fore thanks to a trend welcoming the eighties, but still there is no craze. There is no need to dress in jeans from head to toe, no one will understand your message. There is also no point in hunting for an incredible pair of jeans; it is better to direct your gaze to cargo pants or classic models.

Lavender

Beautiful color, we agree. Soft and feminine. But how tired he is of this past year! When making your shopping list for 2019, try to do without pastel shades, giving preference to bright and clear colors without hints.

Bomber

To be honest, it’s difficult to strictly judge the relevance of outerwear, but if these nuances are important to you, feel free to take a bomber jacket on vacation. Capes and parkas will become the most fashionable alternative for them. Perhaps this is for the best. Because with all the love for such a thing, one cannot help but note that it does not flatter at all female figure. That is, a bomber jacket, of course, suits twenty-year-old girls, but not older girls.

Black wardrobe

We are all familiar with the desire to dress up in a black total look and look at the same time slim, sexy, and a little out of fashion, like the editors of French Vogue. Next year you can do the same thing with beige, but not with black! Indeed, let's take a little break from the classics and surprise our wardrobe with a fresh and light uniform.

Finding interesting content: useful alternatives

Let's imagine that we need a popular topic to publish. Please note that our information portal is not tied to any topic. The best guidelines in this situation are the following indicators:

1. global trends and popular topics;
2. questions that users select in search suggestions;
3. publications of competitors.

Let's look at the components of the source of viral topics separately.

Where to learn about global trends

In this case, the main resource for collecting information is a service from Google called. We select a region and get the most frequent requests in different parts light and global interests.

How to find out the questions users choose in search suggestions

In order to determine which search questions are most often chosen in suggestions, go to the Serpstat service.

We enter the topic of interest that we chose in Google Trends. For example, in Russia in the previous couple of days the query “Anthrax” was popular, so we select it for analysis. Next, select a search engine and go to the “Search Suggestions” section.

Click on the “Questions Only” button and get topics for an article based on this popular request.

How to identify your competitors' top publications

It is useful to analyze competitors’ articles, not only in order to create a similar publication with a more comprehensive topic, but also to determine general trends. It happens that competitors in search themselves have no idea what potential their content has.

In order to borrow and develop the success of competitors, we again use Serpstat.

We enter the competitor’s domain (in our example, lenta.ru), go to the “Site Pages” section, and group the pages by potential traffic.

We open the first few articles with the greatest potential, and borrow these publication ideas from competitors. If you manage to expand on the topic or get some exclusive materials, the article will attract maximum traffic.

How to write an interesting article

Regardless of whether you write the article yourself or assign a task to a copywriter, you should sketch out a plan for the future post. To do this, we must include the following steps:

• determining the topic of the article, title;
• designation of the issue that the lead carries;
• selection of videos, pictures, gif images;
• selection of keywords that will fill the body of the publication;
• creating main points.

We already figured out the topic of the article when we selected popular trends. The title acts as a fishing hook, which is strung on the fishing line of the narrative. If it interests the user amid the global information noise, the article will bring traffic.

To create a successful headline, we use an idea that runs like a red thread throughout the entire publication in a questioning form. An alternative option is to use numbers, colloquial and viral expressions. It is important to insert words that encourage action.

Next, we write the lead - the “header” of the article. It should contain all the “pain” of the user; what really excites him, perhaps frightens him, or makes him hopeful. A correctly written lead engages the reader, forces them to digest information, evokes emotions and empathy. It is advisable to end the lead with a promise to provide a solution to the problem in the article.

We select illustrations and videos. They emphasize the clarity of the publication, and in no way offend the feelings of readers. In some cases, marketing “against the grain” is successful, but it is successfully used by bloggers/copywriters with extensive experience in highly specialized topics.

We should not forget about graphs and diagrams - they add color and weight to the article.

After we have selected the graphic design, we determine the keywords that are required for the text. To do this, we use the Serpstat functionality. We enter a phrase related to the topic of the article (in our example, “Pokemon game”), select a search engine, and go to the “Phrase Selection” tab. Next, we export the table of the obtained keywords in a convenient format.

We supplement the results of selecting key phrases with similar phrases. To do this, go to the “similar phrases” section and export the keywords in the same way.

It is important to select and discard those key phrases that do not make sense or differ in word order.

In addition, recent trends show that LSI copywriting. It consists of filling the text with words that are variations of key phrases that are appropriate in the text. Such texts are often ranked higher in searches and are better perceived by the audience.

There are the following types of LSI keys:

• Synonymous (sLSI) - synonymous words of the main query, which are primarily emphasized during optimization;
• Relevant (rLSI) - words from the environment of the main keyword that complement it; other words and phrases that are directly related to the topic of the article. With their help, the search robot evaluates how well the topic of the text is covered.

Such keys should be selected using synonym dictionaries, Google search tips, and special services. One of these is nichelaboratory.com. We enter a query, and the resource provides words and synonyms relevant to the query.

Now we define the main points that will form the skeleton of the future article. We use key phrases and LSI keys in them, and group the abstracts by subheadings. Theses are the basis for future publication. Information on them will grow like muscles on bones, so they should be compiled carefully.

How to write the ending of a text

We end the article with an example of what the end of a real article looks like. To do this, we summarize what was said above and briefly summarize what was discussed in the text.

In our case, we carried out the following steps for a guide to writing an interesting article:

1. identified a popular trend through Google Trends, search suggestions, and promising publications from competitors;
2. Based on the received topic, we drew up an article plan, which included composing headings, subheadings, drafting a lead, adding pictures and videos, searching for keywords and creating main points. To do this, we used the LSI copywriting method and the Serpstat functionality.