Moschino is a combination of audacity and elegance. History of the Moschino brand Life after death

Anyone who knows fashion well knows that Moschino is a brand that is both fashionable and at the same time anti-fashion.

The history of the Moschino brand began when its founder, Franco Moschino, decided to create his own company, namely in 1983 -th year.

The designer himself was born not far from one of the world's fashion centers, Milan, in the small town of Abbiategrasso. At first, he did not at all think of somehow connecting himself with the creation of clothes. He just loved to draw and did it very beautifully. That’s why he went to study at the Milan Academy of Fine Arts. However, the need to earn money led him to start creating clothing designs for a certain amount of money.

So, over time, he began to collaborate with such famous fashion houses as Cadette and Versace. There he was first introduced to the concept of sewing new things.

Since his father was the owner of a small clothing factory, he still understood a little about this industry. Therefore, in 1983 -year he took a bold step and registered his personal trademark – Moschino.

From the very beginning he burst into fashion world and shocked all stylists and critics. The fact is that this man saw fashion completely differently than everyone else. One of his slogans was: “What you like is fashionable!” And the essence of this statement was that good clothes are not necessarily fashionable. Just like that.

Therefore, during his shows, models appeared on the catwalk in completely unexpected images, each of which literally screamed about how much their author despises the concepts of “couture” and “elegant style.” He liked eclecticism and a combination of things that we would never even think of combining.

On top of all this, he was never afraid to publicly ridicule expensive clothes. For example, during one fashion show, a fashion model wearing a strict black jacket with a large inscription on the back “Dear jacket” appeared on the podium. And one collection of the brand was called “Cheap and Chic.”

In addition to the catwalks, the creator’s rebellious spirit was also visible in boutiques. One of the most famous signs was: “To hell with fashion, let's get dressed!”

Regarding the release of clothing lines, there are also quite a few of them. IN 1985 The Moschino Jeans and women's Cheap and Chic lines were launched in the year. A year after them, men were able to replenish the client base of the Italian label, and the Moschino Uomo direction was developed for them.

Soon after this, the first perfume of the brand came out into the world, receiving the already well-known name Cheap and Chic; oriental scents became their main note. They stood out against the background of ordinary perfume products in that the set included special instructions for women on seducing men. Moschino decided to show himself here too.

The first boutique in Milan was opened in 1988 year, and since 1989 The first children's shoes with the logo of this company appeared in the world.

Unfortunately, its founder, Franco Moschino, left this world prematurely in 1994 -th year. Most sources say it was a heart attack, but some sources say he had AIDS. Literally before his death, he manages to present to the world his latest “Ecouture” collection, where clothes were made exclusively from environmentally friendly materials.

One way or another, his business passed to Rossella Giardini, a close friend and colleague of the talented designer. She, together with her devoted assistants, is trying to preserve the primitive spirit of the brand to this day and is actively developing it, strengthening its position in different countries.

So, in 1995 - the production of glasses begins, and from 2002 th Moschino items begin to be sold in Asian countries.

By now, he produces not only a couple of clothing lines (including special attention deserve three - the most expensive Moschino Main Line, daily Moschino Cheap & Chic and denim Love Moschino), but also a number of accessories, shoes and clothes for children, cosmetics, jewelry, watches and other things. By the way, in the capital of Italy you can find a special hotel, Maison Moschino.

Even now, when you come to Milan Fashion Week, you can enjoy viewing the next collection from this house. In it you can find your own individual style, clothes with a non-standard design or with an unusual cut.

Fans of unpredictable and original clothing include Madonna, Paris Hilton, Uma Thurman, Yoko Ono, Kylie Minogue, Beyoncé, Tina Turner, Nicole Kidman and even royalty.

IN 2000 This year the brand was sold to Sportswear International SpA and Aeffe SpA, but Rosella Giardini still manages the collections and is responsible for the distinctive style of the products.

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» is an Italian world famous brand that produces different categories clothing, perfumes, accessories and underwear. Over the course of its existence, it has experienced a large number of different fateful events. They will be discussed in this article.

The history of the creation of the Moschino brand

In 1983, an aspiring fashion designer named Franco Moschino decides to create his own label with the same name “Moschino Couture”. But soon it was shortened to “Moschino”, since the previous name was awkward to pronounce. Rossela Giardini, who became his right hand, volunteered to help the not-so-experienced couturier at that time. Their acquaintance took place at the Cadette Fashion House shortly before the founding of the company in 1981. In the first years of its existence, the brand produces clothes in the “casual” style, since in those years this type of clothing was most in demand, especially among young people. Next, in order not to get mixed up in the mass of similar collections from other designers, Franco begins to get creative. The lines of clothing and accessories are filled with sarcasm and hidden meaning, which can only be understood by those who understood the social and political situation of Italy in those years, because this was precisely the subject of Moschino’s ridicule. He also unusually decorated the products with prints of cartoon characters, as well as products that we still eat today. The most successful among consumers was a polo shirt with the humorous inscription “100% fat free.” Franco himself said that in everything, even in high fashion, we can find a reason to laugh, otherwise, how boring our life would be! The designer is really convinced that people take fashion too seriously, but such things should be taken more simply. In 1985, the “Cheap and Chic” collection was born, which included shocking elements of decoration that amazed critics around the world. Expanding the boundaries of production, one year later the denim line “Moschino Jeans” was released. For men, clothes and accessories begin to appear only in the late 80s, but for now the brand is working on creating perfumes, pleasantly surprising with the resulting sounds. His own boutique opens in the heart of World Fashion - Milan, in 1988. Two years later, seeing that interest in their products was falling, fashion designers decided to create a line women's clothing"Stop the Fashion System." The designer created a picture of the so-called vamp woman, which became contrasted with the direct image of the multitude available in the imagination. The show acquired its own iconic motto, the essence of which is that Fashion should not limit the freedom of Things, because Clothing is an independent element and cannot be made dependent on a trend. To expand further into the European as well as the world, Moschino dresses Claudia Schiffer in its clothes, which appears on the cover of a famous magazine.

The Moschino brand today

Unfortunately, the founder of the brand dies in 1994. Various media sources put forward their own versions - the terrible disease cancer, AIDS or even a stroke. Exact reason death is still unknown. Franco's loyal assistant Rossella Giardini takes over as chief director. A women's perfume with a floral sound, "Moschino Cheap Chic", is being released. Giardini convinced buyers - one application on yourself and all men will take your bait, and the brand is not responsible for such a murderous action. In general, it is worth noting that the mode of interactive communication with its loyal consumer has become the key to the success of this brand. At the height of the 2000s, a collection of children's clothing was released, whose spontaneity and brightness was well received by the public. In 2002, watches also received the right to manufacture. Successful years include 2005, when the brand developed stage costumes for the star Kylie Minogue, as well as 2006, when Moschino had the honor of working on the costumes of the Italian team for the Winter Olympic Games. Today, clothes from the label are preferred by such world stars as Katy Perry, Cara Delevingne, Lady Gaga, Rita Ora, Beyoncé and many, many others. And boutiques are open everywhere in all fashion areas of the world, which is an undoubted sign of quality and recognition. also become famous throughout the world.

About the creator of the Moschino brand

Franco Moschino - founded a popular Italian brand that has become a favorite among many people around the world. Born on the twenty-seventh of February in 1950, in a small city in Italy - Lombardy. His father worked in a textile factory in a management position and the boy had to continue the family business. But Franco, who always lives outside the rules and boundaries, decides to leave his family for Milan after graduating from school. There he entered the elite Brer Higher School of Design. As a young student, Moschino worked as an artist, making drawings for various fashion magazines. A little later, these eccentric and unusual designs, shining with uniqueness, are noticed by Gianni Versace. So amazingly, in 1972 he began to produce illustrations for this famous Fashion House. But not only thanks to luck and fortune, the name Moschino is now known throughout the world. Courage, an exceptional sense of freedom, zeal and, of course, boundless talent made Franco's Fashion House what we see it to this day. You can always visit our online store Bon-elixir.ru

What is Franco Moschino famous for? What items are produced under the Moschino brand? Which Sunglasses from Moschino won the hearts of fashionistas and fashionistas around the world?

Italian designer Franco Moschino, founder of the Moschino brand , a rebel and “great troublemaker” of world fashion, he suggested treating clothes with humor and irony. Extravagance, artistry, brightness and originality - all these qualities are inherent in every creation of the great couturier.

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THE BEGINNING OF THE WAY
In his youth, Franco Moschino intended to become a painter and was a student at the Academy of Fine Arts in Milan. To pay for expensive education and somehow survive, the young man had to work part-time as a fashion illustrator in magazines and an advertising agency. However, the fashion industry attracted and absorbed him so much that Franco abandoned his original plans to become a great artist.

After graduating from the Academy, he collaborated with famous brands: “LINEA TESSILE ITALIANA”, “GAP”, “BASILE” and the magazine “Harper's Bazaar”. In narrow circles, he was already known as a great original with a vivid imagination. In 1971, he went to Gianni Versace and worked for 6 whole years with him, illustrating advertising campaigns and absorbing the world of fashion from the inside. The next step in Franco Moschino's career was a position as a designer at the Cadette fashion house. In his creations for Cadette, Franco deviates from the conventional. fashion trends and creates a vibrant avant-garde.

OWN BUSINESS
Passion for work, thirst for creativity and incredible ideas bubbling within the young designer pushed him to create his own brand. And in 1983, Franco opened his own brand, Moschino. From the very beginning, he works in tandem with his lover and muse Rossella Giardini. While Moschino takes care of the sketches and patterns of clothes, Rossella deals with the purchase and selection of fabrics and accessories, as well as the actual tailoring.

When developing the design of outfits, Franco Moschino did not focus on general tastes, but created unique collections with the most unimaginable prints and decor. Fried eggs on a skirt, a Christmas tree dress, a jacket with lids - this is just a small part of the couturier's imagination! He is the first designer to create clothes that go beyond the generally accepted, beyond standards and templates. He is the first who told women all over the world that only what the woman herself likes is truly fashionable!

At the beginning of his creative journey, the Moschino brand appeared casual wear premium for women. Over time, as the brand became more and more popular, Moschino and Giardini began to produce a line of underwear, shoes, perfume and clothing for men. In 1988, the world was shown a more budget clothing line aimed at a youth audience: “Cheap and Chic,” which immediately became incredibly popular and is still in demand today.

Franco put irony and a little mischief into each of his creations: placing funny and sarcastic inscriptions on clothes (for example, “Expensive jacket” or “Waist worth money”) or ridiculing and parodying the style of other fashion designers. "One fine day you will have a lot of fun when you accidentally leave the house wearing shoes from different pairs,” this is how the maestro commented on his eccentric masterpieces. At the same time, it was he who created the best-selling clothing collection, with an income of more than $200 million. Protesting against the templates and canons of fashion, the designer found his connoisseurs and admirers, and therefore buyers.Originality on the verge of challenge has become a calling card Moschino.

Protest and eccentricity were expressed not only in Moschino’s clothes, but also in his advertising campaigns and fashion shows. One day Franco forced his models to walk backwards down the runway, and another time he allowed spectators to throw tomatoes at the outfits they didn’t like. Words of Franco Moschino: “What you like is fashionable - don’t be a victim of fashion!” have become a motto for many people around the world.

MOSCHINO NOW
In 1994, at the age of 43, Franco Moschino died suddenly from an incurable disease. Management fashion house Rossella Giardini took over. She continued the work of her beloved man, whose talent and outlook on life she admired, managing to maintain irony, optimism, humor and eccentricity in the brand’s subsequent collections.
The dedication and talent of Rossella, as well as her assistants and associates, helped not only not to reduce the success of Moschino, but also to increase it.

Since 1995, sunglasses began to be produced under the Moschino brand. They, like many other things of the Italian brand, combine artistry and aristocracy: each collection surprises with the madness of designer imagination. Extravagant decor, a pronounced “screaming” and recognizable style, Italian quality and luxury - all this describes sunglasses from Moschino, which are still popular today among many fashionistas and fashionistas.

In the 2000s, a children's clothing line was released, and then a collection wristwatch. Later, the brand's designers participated in the development of costumes for the Italian team for the opening ceremony of the XX Winter Olympic Games, as well as in the creation of stage costumes for Kylie Minogue and Madonna.
The brand continues to amaze and shock the public to this day: in 2017, the first collection of furniture from Moschino was released, fully consistent with the spirit and ideas of its founder, Franco Moschino. It included: a leather jacket-wardrobe, shoes-shelf for books, and a sofa in the shape of scarlet lips.

The article uses photos and materials from the sites: peoples.ru, mylitta.ru, ru.wikipedia.org, numerique.it, crazytrends.net, theredlist.com, wiki.wildberries.ru, perfumery.su, blogspot.com, velvet .solutionmedia.ru, lovelace-media.imgix.net, rivegauche.ru.

His imagination knew no bounds, he did not want to accept the limits of decency, and he considered the most important criterion for creating clothes to be the quality of the raw materials used. “Rebel”, “clown”, “mischievous hooligan”, “anti-hero of the fashion industry” - these were the compliments the designer received from his colleagues, and loyal fans bought up his collections in a matter of hours in an attempt to create a unique, extravagant image.

In the photo, Franco Moschino is a man who told fashion to hell, but at the same time became increasingly popular in this industry.

Start

He was born in a small town in 1950. Already as a child, Franco showed talent, which later became his lucky ticket to the world of fashion. Moschino loved to draw. Everything that surrounded the boy and everything he dreamed about was reflected on paper. The youngest member of the Moschino family seasoned his pictures with a riot of colors and a dose of imagination. Perhaps the parents thought that their son was destined to become a great artist. But life made adjustments to the fate of the talented child.

The death of the father crippled the financial condition of the family. Franco, forced to become the breadwinner, took on any job to earn money. Despite his fatigue, he continued to draw, and after graduating from school he entered the Milan Academy of Fine Arts. The big city opened up enormous prospects. Money was still tight to pay for school. But thanks to his talent, Franco easily finds part-time work. Franco Moschino creates decorations and illustrations for magazines and glossy publications, including Linea Italiana and Harper`s Bazaar. That’s how the need to earn money brought him into the world of fashion.

The young fashion designer easily made friends and made necessary acquaintances. People liked his amazing sense of humor and subtle irony, and he soon gained popularity among fashion publications. At the age of 19, he received an invitation to become an illustrator for the collections of Gianni Versace himself. The young man happily agreed and for six years worked next to the great designer, learning the basics of the fashion industry under the strict guidance of the maestro.

Biography of Franco Moschino: the path to success

Even then, when drawing sketches, he took liberties that gained scandalous fame. But Gianni, like no one else, understood that a scandal is excellent PR. Therefore, he immediately invited the young man to develop advertising campaigns for his fashion house.

The years next to Gianni Versace became a kind of school of theory and practice, which Franco learned with ease. But not everything that the great maestro offered, the young man accepted with delight. Together they created indecently luxurious outfits, but Moschino dreamed of light clothes that could be worn on the street.

In the 70s, fashion turned into art. Only rich people could afford luxury models. Here a person from the middle strata of the population utters a phrase that was daring for that time:

What you like is fashionable!

This is the path chosen by the young talent - Franco - to create comfortable and more democratic street clothes.

Finest hour

In 1978, Franco went to work for Cadette. Here he released his debut line, which lasted for 11 seasons, that is, 5 years. She did not fit into the framework of traditional fashion. No one in the world has done anything like this. This was the beginning, and the work on the collection determined the style that the designer would later pursue.

It was at Cadette that a fateful meeting with Rossella Giardini took place. At that time she collaborated with Nicolo Trussardi. Perhaps this was the most important moment in Franco’s life. What is there to hide here, at first the girl did not like the young man. But this did not stop him from accepting the offer working together. She became an assistant in the creation of Cadette collections, then, moving to Botega Veneta, she was responsible for the production of accessories and shoes, and after that their tandem evolved into something more. Rossella Giardini became Franco Moschino's wife, friend, colleague and favorite muse. They were inseparable until their death. The sad moment in her life was preceded by 11 years of success, during which the designer sought, if not to destroy, then to thoroughly “shatter” the boring and boring foundations of the fashion world.

Many call his style classico con twist. Let’s face it, he didn’t create new trends and forms, but took the classics as a basis and made fun of them from the bottom of his heart. Despite this, Rossella never regretted her choice, and a few years later she said:

With Franco I found myself in an extravagant, wonderful and strange world.

Moschino: brand history

Franco Moschino eventually realizes that dabbling in the fashion world is his “trick” and decides to make money on it. The idea of ​​creating my own brand had been in my head for a long time, but constant busyness prevented me from doing such mundane things.

It was Rossella who convinced Franco to open a fashion house, and already in 1983 the Moonshadow company appeared on the world fashion scene and the Moschino Couture brand was registered. Since then, people have started talking about him not only in Europe, but also far beyond its borders.

The young rebel did not at all respect the established canons of fashion. He created clothes contrary to common sense. Franco Moschino was greatly amused by the hype around his name - his colleagues tirelessly talked about how he was disgracing fashion with his innovative, crazy ideas. But, nevertheless, each collection enjoyed incredible success and popularity among an appreciative public. As a result, criticism became an integral part of the designer’s work. But he didn't care much about that. He achieved his goal - he destroyed cliches and ridiculed the worship of fashion.

Collections

The designer drew inspiration from the strangest sources. Against the backdrop of luxury and general extravagance of the time, he was able to achieve expressiveness using elements of surrealism and competently combining palette and textures.

Flamenco, great moguls, flowers - everything was mixed in the autumn collection of 1996. It also featured a little black dress (get the joke?) with multiple frills and a red rose at the waist, oriental tunics made of patterned silk, and a leather trench coat with a print reminiscent of a carpet.

In 1997, Franco Moschino's show was opened by a model in a strict black suit and a headdress with numerous roses. But three dresses, which, when placed next to each other, created the image of the Taj Mahal, caused great delight.

The 1999 collection was inspired by the film The Mask of Zorro. Fashion models in fencing suits appeared on the front stage, followed by models in black dresses decorated with tassels, tiers of frills, knitted lace and numerous slits.

The spring-summer 2001 season featured Spanish motifs, stripes of black, white and red, as well as signature polka dots. Evening Dress with its ruffles on the shoulder and hem, reminiscent of a flamenco dancer's costume, it was decorated with a pattern from colored magazine covers. This model has become the black sheep among school suits with skinny ties and black blazers worn over vests.

Collaborations

In 2007, together with Max Safety Fashion, the Moschino brand released a series of motorcycle helmets for the 65th anniversary of the Milan EICMA exhibition.

In 2009, Pixie Lott and Moschino developed a line of T-shirt tops. The limited collection was made in gray color and decorated with lines from the vocalist’s songs. The cost of each T-shirt was 6,380 rubles (85 euros). You could become the owner of exclusive clothing through the official website. All money from the sale went to a charitable foundation created to support people suffering from Perthes syndrome.

In 2011, together with Kartell, a company specializing in plastic furniture, a capsule collection of plastic ballet shoes was created.

In 2005, clothing was designed by Franco Moschino for the world's most popular doll, Barbie.

In 2016, three designs of Coca-Cola Light Loves Moschino cans appeared in the form of a cow hide, hearts on a pink background and a table for determining the quality of vision.

And 2018 became the year of collaboration with H&M. “Cartoon couture” - this is how the heroes of Warner Bros., Disney and Nickelodion described their appearance on the catwalk creative director brand - Jeremy Scott. The collection was presented with clothes not only for people, but also for animals. Dog owners can purchase two types of hoodies and a collar with a leash for their pets.

The curtain is down

The cause of death of Franco Moschino was complications from AIDS. He died in 1994, when he was only 44 years old. Until his last days, the talented fashion designer remained an enterprising businessman: he managed to launch an eco-line called Ecouture!, replace real fur with artificial fur, and raise a large sum for a charity that helps children fight AIDS.

Decor in the form of safety pins, plastic scrambled eggs, fur coats made of teddy bears, evening dresses decorated with Mickey Mouse, parodies of Chanel, silk blouses burned through with an iron - this is only a small part of the “madness” that Franco Moschino allowed himself when creating collections. He easily persuaded models to parade backwards, and invited the audience to throw tomatoes at models they didn’t like.

Life after death

A year after the death of her husband, Rossella Giardini, who became the head of the Moschino brand, releases a women's floral fragrance, Cheap & Chic. The perfume advertisement looked more like instructions:

Apply the scent to your neck, wrist, décolleté, tip of your nose, then walk past the man you are interested in with an indifferent look, as if not noticing him. We recommend bringing the man to a boil slowly. But if you're short on time, speed up the process with provocative glances and casual phrases. Do not spray Cheap and Chic near extremely hot bodies! It is not safe! Moschino is not responsible for any misuse of the fragrance. Spray perfume with caution - you may attract more men than you would like!

In the same year, sun protection optics for men and women appeared. In 2000, they released a collection of clothing for young customers - the Moschino Kids line. In 2005, the brand created concert costumes for Kylie Minogue's Showgirl - The Greatest Hits Tour. In 2006, Moschino participated in the development of sportswear for participants in the opening ceremony of the Winter Olympic Games held in Turin.

Thanks to Rossela Giardini, Moschino did not cease to exist. The wife successfully continued the business, and in 2013 she handed it over to good hands. Jeremy Scotti did not betray the main goal and ideological philosophy of a man who openly laughed at those who became victims of the fashion industry, but could hardly imagine that they would elevate his collections to the rank of fetishes.

Famous couturier in Italy who created his own brand in the 80s. Born in 1950 in the city of Abbiategrassov, which is located near Milan, a famous fashion center, just 25 kilometers to the southwest.

Some facts about the founder of the brand

Franco spent his childhood in a clothing factory that belonged to his family. It was there that his love for fashion and art began. Although he initially dreamed of becoming an artist, he then simply began bringing his paintings to life on his models.

His style was famous for its irony, mischief, and provocativeness combined with the classics. The founder of the brand compared paintings to clothes: the only difference is that you put the clothes on a person. “The Big Troublemaker” is one of Moschino Franco’s nicknames in the fashion world; he became famous for his rebellious and democratic views. He could make fun of Chanel's classics by decorating jackets with pins, bottles or other trifles, but at the same time he always paid tribute to her creativity.

History of the brand

Moschino Franco's main vocation is artistic; he became famous as a talented illustrator. But in the 60s he was a student at the Academy of Fine Arts and soon became a fashion designer.

For six years (from 1971 to 1977) Moschino Franco worked at the House of Versace as an illustrator. And this experience became invaluable to him.

After Versace, his collaboration with Italian fashion houses did not end, and at the same time he created his own collections (he participated in the creation of new clothes made from fur from the fashion house CADETTE in the 70s, where he met Giardini Rossella, who soon became his creative partner). This also gave impetus to creating my own brand in the future.

Moschino Franco in 1983 registers its own - Moschino (Moschino). And already next year he releases his first collection, which becomes widely known.

The couturier looks at women's clothing from a different angle. His line of women's clothing, shoes and accessories “CHEAP&CHIC” has been popular for years due to its lightness, chic and affordability.

Love Moschino is one of the popular directions of the brand

This line is created for young people who love to be the center of attention. And everyone has heard about Love Moschino. The clothes are distinguished by bright colors, unusual inscriptions, and comfortable fit. Initially, the line was called Moschino Jeans, but over time the products gained great popularity, and the fashion trend was renamed Love Moschino. Clothes were made for all seasons, and today this brand is very popular. Bags and accessories belonging to the Love Moschino line are not far behind in recognition among buyers.

They are famous not only for their bright, original design, but also for their elegance combined with classics. And Love Moschino jeans are only high-quality material, quality and comfort. The assortment is quite varied. Love Moschino - clothes that seem to challenge standards. For example, instead of small belts on shoes and patterns on dresses, huge prints are used.

The Fashion House is famous for these ideas in our time. Almost nothing has changed, clothes and accessories are becoming more and more in demand among customers, because this is Love Moschino. Bags, accessories, clothing and fragrances - an exclusive line for young, confident and extravagant people.

Where to buy fashion items

Modern Internet technologies make it possible to purchase a fashion product from any world-famous brand, and Love Moschino is no exception. Online shopping is accessible to everyone. Moreover, items from this brand are also popular among celebrities - for example, Madonna has been spotted more than once wearing clothes from Moschino.

A Moschino Love sweater, sweatshirt, dress, T-shirt or backpack - everything is unique. They are suitable for every day and brighten up everything around them. This brand is always represented in the catalogs of many stores.

New items from Love Moschino

In 2013, Scott Jeremy became director of the creative department of the Moschino Fashion House - famous designer from America, which is famous for its outrageousness. The arrival of people with new ideas significantly influenced the transformation and improvement of the brand. Anna Dello Russo (director of Vogue in Japan) managed to try on the autumn-winter collection 2014-2015 and the famous show business star and singer reminded the world about Moschino and is working hard on the development of Love Moschino as a subsidiary line. His new and improved 2015 collection has its own signature attributes: the American flag in the very middle of the Moschino heart, and black and white graphics combined with checks have also appeared.

For viewers personally, Jeremy himself wears clothes with the Moschino inscription on his T-shirt or jacket, which only emphasizes his dedication to the brand and his work. New collection has been replenished with 12 items and accessories. The offered (new) items are especially different. They are unique in style and design. You can find one for every taste and color: daily options, clutches for special occasions and much more. Collections of bags decorated original jewelry in the form of rhinestones, chains, patterns, furs, etc. Every woman or girl with a bag from this brand will look stylish, gorgeous and unique.

Now the Moschino brand produces three main lines: Love Moschino, Moschino Cheap & Chic and Moschino Main Line. Each of them has an individual style, accessories, and views on the classics.

Sales and discounts

It's no secret that branded items of good quality can be bought at competitive prices. Many online stores offer discounts from 50% and even up to 90% on Moschino collections. Especially the line for young and promising people - Love Moschino. She is one of the most sought after. Eg, average price handbags from Moschino - about $1000. The discount in this case allows you to save a significant amount.

You can purchase exclusive, branded products at promotional prices at any time of the year. Everyone will be able to express themselves with the help of clothes and at the same time emphasize exclusivity with Love Moschino.