Nowadays, shopping in online stores has become a daily routine for many people. Often it is much easier for us to find the right thing online, choose the size, color, add it to a virtual basket and pay for the purchase using a bank card or Paypal, rather than searching for the same thing in crowded places. shopping centers of your city. Online stores allow us not only to choose an interesting product, but sometimes to save a lot of money. However, is it always worth making savings an end in itself?
Often people, having seen a necessary (and sometimes unnecessary) product for very little money, strive to buy it without delving into the nuances and details. As a result, after receiving the desired package, joy very often gives way to disappointment. A product from a dubious site may not differ in quality, and in general it may only vaguely resemble the thing the consumer needs. Simply put, a person, trying to save as much as possible and without going into too much detail, can buy a fake, a fake of disgraceful quality.
Manufacturers are trying to combat the phenomenon of counterfeits. Currently, even on Chinese trading platforms, certain shifts have begun to occur. Thus, the largest trading giant, Alibaba, announced its intention to fight counterfeit sellers through special barcodes. However, there are still a lot of fakes of well-known brands on sale.
To minimize the risk of such a situation, let's take a closer look at the difference between the original New Balance sneakers and the numerous counterfeits of this brand.
This brand is now very popular both in sports and on the street, therefore, like any other popular manufacturer, NB is counterfeited in incredible quantities.
New Balance - let's talk about the details
1) Overall workmanship
New Balance has both technologically advanced “complex” models and relatively “simple” retro sneakers to produce. Some models may be manufactured in the UK and USA, some in Asia. However, in no case are crooked seams, sloppy stitches or glue sticking out of the sole acceptable for the original.
The general carelessness of the workmanship and the obvious “cheapness” of the materials make it clear to us that this is a very crude fake.
All logo embroidery for all New Balance editions is always done with care. All inscriptions are easy to read. The lines are executed evenly. Something like this. 
2) Materials
The model is made strictly from the materials required by the technology. First of all, this concerns the materials of the sole. So, if you set your sights on a low price, for example, New Balance 998, you can get “sneakers” not with a technologically advanced Abzorb elastic sole, but with a completely nameless heavy piece of rubber or polyurethane. There can be no talk of any comfort when wearing such sneakers. In addition, the name of the technology used to make the sole is always written on its side (for example, for 998 it is Abzorb, for 577 it is Encap). 
Uneven, careless embroidery, as mentioned above, clearly indicates that the product is not original. We also see a fabric tongue, which is not used on the original new Balance 998. 
3) Logos and embroideries
All New Balance logos indicating the manufacturer and model are applied to the front side of the tongue. For example, if this is a model 998, then that’s how it is written in the language - 998 new balance. All inscriptions are even. 
The model is never indicated on the backdrop. If you see something like this, this is a fake.
Also for English editions, the inscription "Made in UK" is embroidered on the tongue. Also in this case, an image of the British flag can be applied to the tongue and back. 
However, if you see the English edition of New Balance without the flag, this does not mean that it is a fake. For example, in some editions of the 577 model there is no flag, but in front of you are sneakers made in England. 
Also, the model name is duplicated on the back of the tongue on the label, along with the size indication in American, English, European and sometimes Japanese sizing guides. The country of origin must be indicated on the label. 
The clearest proof that we are looking at the “free creations” of Chinese shoemakers is the incorrect image of the logo, the addition of details that do not exist in the original products, and sometimes simply a distortion of the name of the original manufacturer.
For example, the seller was “embarrassed” to even post full photos of their goods, limiting themselves to just the sock of a shoe. However, even with such scant information, a crude fake can be easily identified - the NB logo on the toe of the sneaker. And the overall quality of materials and workmanship is, in principle, understandable. 
However, the seller, wanting to comply with all formalities, did not indicate anywhere in the description of the lot that these were New Balance sneakers; the manufacturer’s name in the photographs was also deliberately cut off.
But here are products presented with a deliberate distortion of the logo and name of the original brand, but with the obvious expectation that a gullible buyer will “buy without looking”, having noticed in general terms the familiar logo and silhouette of the shoes. Here's a New....Barlun :) 
The logo is deliberately distorted, but it clearly resembles the NB logo. Here it consists of just one letter N. 
The logo on the shoes is also different, clearly wider than on the original products. And the very name of the model - 574, was made “mirror” in the photo for the lot. 
I think it’s easy to understand that counterfeit manufacturers and sellers go to all these tricks on purpose. Of course, such products will bring little joy to the buyer, even at a very low price.
4) Packaging
New Balance's packaging is standardized. As a rule, sporty and inexpensive walking models are packaged in a blue and red box, while lifestyle reissues are packaged in light-colored, unpainted cardboard boxes with the words "achieve New Balance" written on them. 
For models manufactured in the UK, the same box with the inscription “made in England” can be used.
On this moment All lines can be packaged in regular blue and red boxes. This is New Balance's most popular packaging type. 
For some publications (for example, some models made in USA), the following box may be used: 
A sticker with a barcode indicating the size in US/UK/EUR grid, fullness and model name is required on the side of the package. 
In addition, the barcode on the box must match the barcode on the label located on the back of the tongue. 
5) Other
Sometimes we can observe specimens that formally do not bear the signs of an obvious fake. For example, supposedly the 574 model is being sold. The manufacturer was not too lazy to reproduce the silhouette of the NB 574, all the details are in the same places as the original, the sole is quite similar to the one of the original. Even for greater respectability, the inscription... Made in USA flaunts. 
However, as we see, the logo was covered up wherever possible, for some reason the sneakers supposedly made in the USA have a label with Chinese characters, and the quality of workmanship itself, if you look closely, leaves much to be desired.
This is what the original New Balance 574 made in the USA looks like. They cost $149 on the manufacturer's official website. 
In addition, it is not at all necessary to buy a rather expensive American or English edition. The Asian-made 574 model is of quite acceptable quality and is relatively inexpensive; it is sold in almost every store where the New Balance brand is represented.
Where to buy?
To 100% rid yourself of problems with counterfeits, it is best to purchase New Balance sneakers (and other brands too) in online stores that specialize in similar products. In principle, all of the above recommendations relate to a situation where a buyer sees a product at a good price from a private seller and is tormented by doubts. In this case, it is worth considering the photographs of the product in detail. Also, don’t be shy about asking for real photos lot, because the description may be standard, and photographs may be from the manufacturer’s website. In any case, if you are not sure about the product and the seller, it is better to refuse the purchase and purchase this product from a trusted store. Here are some of them.
http://www.newbalance.com
Official website of the brand. The store ships within the USA only. However, people successfully order there to the addresses of mail forwarding companies. In addition, only on the official website you can order customized New Balance for yourself, “colored” by you personally in the designer on the website. This option is currently available for models 574, 998 and 993. 
www.endclothing.co.uk
Also the most popular British store with excellent choice New Balance. Very good prices during discounts, automatic VAT deduction and fast express delivery. 
As for sellers on Ebay, you can also find quite decent New Balance sneakers there, and this site is worth looking at first if the buyer is interested in some archival edition that is already difficult to buy in stores.
For example, this seller offers to buy the 998 model in a very interesting moby dick color. The seller gives detailed description product and attaches user photos of these sneakers, has a pretty decent rating. 
Although sellers set quite high prices for really rare models, and it can be difficult with sizes...
conclusions
So, we have looked at the main criteria for the originality of a product from New Balance. There is absolutely no point in remembering all the distinctive features of the original. It is enough to understand the general logic that guides the manufacturer and seller of a fake - to make an outwardly similar logo and silhouette, without going into too much detail and, if possible, trying to save on everything possible.
We often hear the opinion that “everything is made in China.” As we see, this is not so, or rather, not entirely so. Manufacturers of original products in China and Southeast Asian countries produce batches using special equipment from their own materials and using their own proprietary technologies. The task of brand owners is to make money on the quality and popularity of their products, which is typical, taking care of their reputation and the opinion of customers. The task of fake producers is to make money on someone else’s name and reputation, regardless of the quality of the goods produced, the working conditions of workers, or, of course, the opinion of the final buyer. Which products are closer to you - decide for yourself. However, remember that by purchasing a high-quality, albeit not cheap, item, you will experience positive emotions for a long time.
Of course, in this material only a few nuances for individual models were discussed. A more detailed study of the issue is significantly beyond the scope of this article. If anyone has any questions or would like to add further substance to the material, please leave your comments.
So, I would like to wish you the right choice and successful shopping!
Buying shoes famous brand, there is a high risk of running into a fake. And a fake won’t necessarily cost several times less than real sneakers. Increasingly, there are fakes of good quality and at the price of the original. Let's figure out how to buy original New Balance sneakers.
Differences in box
The company is constantly experimenting and improving its packaging, so there is no clear idea of what the original box of New Balance sneakers should look like. The main distinguishing condition between the original and the fake is the presence of a sticker with the model number, size, and serial number.
The serial number is circled in red and must match the number on the sneaker tag.
If you purchase sneakers in colored packaging, compare your box with the fake and original ones presented below:
Above is a fake, pay attention to the asymmetry of the pattern moving from the lid to the box. Below is the original NB box, the inscription is exactly in the middle, all the lines go from the lid smoothly, without distortion. It would be a good idea to inspect the box for errors and absurdities in the brand name. Often, under the guise of the original, they try to sell an analogue with a slightly changed name. For example New Ballance or Now Balance, etc.
Label on the tongue
The company has added a twist to protecting its products. If you shine an ultraviolet light on the label, several rows of the NB logo will appear in the original.
On the left is the original sneaker. On the right is a fake. A fake will show itself either as a complete absence of glow or as unclear, barely visible letters NB. On the original New Balance sneakers, the logo glows clearly, is easy to read, all symbols are distinguishable and appear in several rows.
Check the serial number on the label, which should match the number on the box.
The second line (indicated by an arrow) is the serial number. The circled oval is the number of the separated sneakers; in the original the numbers are different. Insole
The original sneakers have a logo on the insole. On fakes, the shoe size is indicated.
The thickness of the original insoles also differs from the fake ones.
Sole
The real sneakers have the NB logo engraved on the sole. Depending on the model, there are inscriptions on the side of the sole - ENCAP, C-CAP, REVlite, ROLLBAR. Check that they are spelled correctly.
Tips and video comparison of fake and original sneakers
Sneakers under the New Balance brand are available in a huge range of colors, different shapes and designs. And they have a bunch of names - new balance 574, new balance 996, 670, 1400, etc., so as not to run into fakes, use our article about the differences between the original and fakes and be sure to compare the model of sneakers you choose with the manufacturer’s website. See if there is such a model and such a color scheme.
To avoid counterfeiting, make purchases in large specialized stores.
New Balance 574 is without a doubt the most popular sneaker in the American brand's line for 30 years. This combination of comfort, durability and variety means people will probably never stop buying them. The hype around the model entails the appearance of many fakes, so we decided to figure out how to distinguish New Balance 574 from a fake.
Running shoe symbol
The success story of New Balance 574 begins in the early 80s, when the brand signed a contract with the famous runner Dick Beardsley. The American company could not miss the landmark competition of 1982 - the Boston Marathon, which became decisive both for them and for the 574 model itself. In them, Beardsley finished second, but despite lagging behind Alberto Salazar, the runner helped popularize the NB.
The sneakers are predominantly made of suede and mesh for better breathability, and the sole features ENCAP cushioning technology, introduced in 1988. This is a traditional model; in new releases the configuration may be changed. For example, the New Balance 574 Sport uses Fresh Foam innovation. However, despite the variety of sneakers, the fake New Balance 574 is quite easy to recognize at first glance.
How to distinguish New Balance 574 from a fake
Ordering sneakers online without trying them on is a very common practice. If you understand the size chart and are confident in your retailer, there is no risk. But, chasing the cheapness, which is often offered by unscrupulous manufacturers, you can get into trouble, getting something completely different from what you expected. Therefore, the first condition for New Balance 574 will be the price. The original cannot cost 20-30 euros, no matter how much we would like it.
If you have already received the coveted box or are standing in a store with a pair of sneakers in your hands, you can quickly and almost imperceptibly check whether you are holding a fake New Balance 574. Let's start with appearance. With colors, it’s not so easy to guess a fake, because for the most popular New Balance model there are about 80 variations of shades. Therefore, let's immediately move on to the quality of the material and seams. The original sneakers are stitched with double and sometimes triple seams, while the fake does not bother with such a “trifle” as reliability. There should be no sloppy lines or pieces of thread. It is worth paying attention to the material; the original models use premium leather, suede and high-quality mesh. They are pleasant to the touch and stand out even in texture.
If you don’t want to feel the sneakers and “sniff” the leather, checking whether they are original or not, immediately go to the inside. Firstly, the sneaker must keep its shape, that is, the heel area will be rounded and not pointed, as in soft fakes. The same applies to the toe, which in the traditional NB 574 is more square in shape.
On the inside of the tongue there is a label with all the necessary marks. The company itself tells how to distinguish New Balance 574 from a fake using names. There are several ways to do this. If you happen to have an ultraviolet flashlight with you, you will see the letters NB on the label. But there are exceptions to every rule; the Made in England sneakers do not have this watermark. By the way, don’t be afraid of sneakers made in China and Vietnam. Although the American brand has retained some of its factories in England and the USA, about 80% of their products are made in Asia. The quality of the sneakers does not suffer in any way, provided, of course, that it is not a fake.
To understand the meanings on the tongue, you will need a sneaker and a box. The third line from the top on the label is a barcode, which must match the barcode on the box. The unique number of the sneaker is written in the fifth line, it is individual, so the number on the left and right will be different. The top letter on the label indicates the width of the shoe. The box must also contain a sticker with all the model data.
We go down to the sole and look for traces of glue, which should not be in the original. Besides, important feature for the classic New Balance 574 is branding. The side of the midsole features ENCAP, which stands for heel cushioning. A fake New Balance 574 most often does not have any markings. In addition, they replace the soft EVA sole with a fairly hard and non-flexible material. This can be easily checked by bending the sneaker. The rubber tread should also have the letters NB on it.
Pay attention to the insole. The original one is dense and branded, while the cheap fake one simply indicates European size and is much thinner in structure. This is one of the easiest ways to uncover a scam that can be checked at the very beginning, but scammers do not stand still and learn from their mistakes. Therefore, when thinking about how to distinguish New Balance 574 from a fake, take into account all the features mentioned above.
Why do many people prefer these sneakers to other brands?
My first publication about sneakers was an instruction, which smoothly flowed into the second - about “”. The third article will reveal why not only Steve, but many others are so faithful New Balance. The company has a rich history, so here are 38 facts you didn't know.
1. New Balance's roots go back to England, where immigrant William Riley was born.
He came to America and founded the company at age 33.
2. The name New Balance came to William Riley's mind while he was watching a chicken in the yard.
Riley noted that the chicken foot is very stable due to its three points of support. He soon embodied this idea in the design of a support system for shoes.
3. Initially, New Balance had nothing to do with sports. The company began as a manufacturer of arch supports and corrective orthopedic shoes.
Riley is developing a special instep support that creates three-point support for the heel of the foot, similar to a chicken foot. This technology brings him recognition, and the company receives its first official name - New Balance Arch Company. It was 1906.
4. Although New Balance's main manufacturing facilities are located in Maine, the company was founded in Boston, Massachusetts.
Due to its favorable maritime location, Maine is the largest shoe hub in the New World. However, New Balance remains headquartered in Boston.
5. $5 - this is how much a pair of New Balance corrective insoles cost in 1927.
For the same price, the average American could buy full-fledged shoes from other manufacturers. Cost was not Riley's goal in itself. The company won when the customer was satisfied.
6. In the beginning, New Balance products were not sold in retail stores. It was distributed by traveling salesmen and traveling intermediaries.
In 1927, Riley met Arthur Hall, which at that time was distributing orthopedic shoes among representatives of professions that experience heavy loads on their legs. The guys became partners.
7. The brand gained its first reputation after collaborating with police and firefighters.
When Arthur Hall entered another city, the first thing he did was go to the police and firefighters, to whom he offered the products of the young American manufacturer.
8. New Balance survived the Great Depression because its product was niche.
In 1929 to 1939, shares of American companies plummeted, clerks were thrown out of windows, but New Balance successfully survived this decade and even increased revenue.
9. New Balance did not make shoes until 1938.
Marvelous. However, in 1938 the company recruited a young runner from the local Brown Bag Harriers sports club. The upper of the shoe was made of kangaroo leather, and the sole was corrugated.
10. In 1940, custom-made shoes began to be produced for athletes involved not only in running, but also in baseball, basketball, tennis and boxing.
Riley wanted to release best sneakers, so there was no talk of mass participation.
11. In 1954, the company was acquired by Paul Kidd, who was married to the daughter of Arthur Hall. In fact, the business remains in the family.
At this time, the number of people running in the United States is sharply increasing, and many are beginning to order New Balance running shoes, knowing that the company has a unique half-century of experience.
12. Since 1954, New Balance has been producing exclusively athletic shoes and has become a serious player in the US market.
The company's business began to go more than successfully.
13. In 1956, the name changes to New Balance Orthopedic Laboratory to match the general American trend of passion for science.
Let me remind you that at that time there was a Cold War with the USSR and an arms race. All eyes in the community were on technology. Plus, these were the “golden” times for American science fiction. The name of the company only reflected the general mentality of the nation and did not last long in this form.
14. In the early 60s, Paul Kidd again changed the name to New Balance Athletic Shoe, Inc.
This name remains to this day.
15. In 1960, the New Balance brand launched a very successful Trackster running shoe model.
This series featured a wavy sole pattern for the first time. On top of that, for one size there were models with different sole widths.
At that time, no one proposed anything like this.
16. New Balance encountered reluctance from retail outlets to sell Trucksters.
Conservative sellers had only an assortment of sizes in their heads, but suddenly there were additional options for fullness. Many didn't know what to do about it. Something similar happened with the first iPhones, when they tried to sell them “like everyone else.”
17. Aerobics founder Kenneth Cooper becomes the first known person to run the Boston Marathon in 1961 wearing New Balance Trackster sneakers.
Public attention was focused on the shoes of the famous athlete. Nobody understood what brand this was?
18. New Balance does not sponsor sports teams at this time.
The company wants people to buy its products not because of advertising budgets. She wants athletes to wear NB sneakers not because they were gifted with an envelope of money, but because they trust the quality of the brand.
19. In 1972, on the day of the Boston Marathon, the company was acquired by Jim Davis.
At this time, the company consists of 6 people producing 30 pairs of Trakster running shoes per day. Over the 4 years of leadership, Jim Davis has seriously developed the company.
20. New Balance’s advertising slogan is Davis’s statement: “Show me an athlete in uncomfortable shoes and I’ll tell you who’s a loser.”
The slogan may have sounded like an ultimatum, but it was true. In the 70s, the sneaker market was uncompetitive. Davis prepared the company for the future.
21. In 1976, a new model of New Balance 320 sneakers was released.
And she was awarded first place by the authoritative magazine “Runner’s World”. The magazine’s comments are as follows: “New Balance M320 was recognized as the best model of the year for the introduction of such innovations as a high heel that tightly fixes the foot, as well as replacing the leather tongue to nylon."
22. The 320 has become the most popular sneaker in the States.
Jim Davis is urgently expanding production capacity, increasing his staff to 50 people and increasing the volume of sneakers to 200 pieces per day.
23. The N logo first appeared on the 320s.
And to this day it is the company’s trademark.
24. Designer Terry Heckler joins the company, calling the Trucksters “Adidas for the elderly.”
Trucksters brought New Balance into the major league of sports shoe manufacturers, but the model is already obsolete and is being discontinued. There is nothing better than the 320s.
25. Heckler abandons names and introduces continuous numbering of the model range.
Surely, you have sneakers with funny names. New Balance wants to abstract away from words and focus on sensations.
“Nike makes a ton of money,” Terry said, “so what of it?” We will play on the external similarity, but provide the buyer with the best quality.
27. In 1978, a New Balance store opened in England, and a factory opened in Ireland, which produces New Balance products for the European market.
In addition, the company, in addition to shoes, begins to produce sportswear. We offer running suits made from shorts with a windbreaker made from Gore-Tex membrane fabric.
28. In 1982, the company released the most expensive sneakers at that time for $100 - model 990. Competitors are twirling their fingers at their temples.
- Stolnik, STA??? – this was the reaction of other sports shoe manufacturers. - People won’t even take it for half a toss!
But they were taken. The classic 990s are one of the best-selling models to this day. Why - you will find out further.
29. In the late 1980s, New Balance moved some of its production to China, Korea and Vietnam.
It was necessary to capture the budget segments of the market, while factories in the USA and England are switching to sewing only premium models.
30. Black and gray model 577 was made specifically for Israeli army soldiers in the late 90s.
577s have become collector's items and are worth crazy amounts of money among fans of the brand.
31. Bill Clinton was a New Balance fan and runner in the 1500s.
Adidas, Nike, Puma are tearing their hair out...
32. New Balance is the last American company that sews 20% of all products at home.
Sneakers labeled Made in USA cost $100-200 more than those made in Asia.
33. The “Made in USA” label is only 70% accurate.
Some consumables and accessories are produced in Asia. It's about 30% sneaker.
34. Steve Jobs only wore New Balance. Classic 990 series.
Read more about the style of Jobs and the 990s in our. Thanks to Steve, the 990s are becoming an icon.
35. In 2000, New Balance shoe production reached 45 million pairs per year.
Sales exceeded the billion mark. The company's products are sold in 65 countries on all continents. The company's headquarters is moving to Boston.
36. Before being re-elected, US President Barack Obama wore custom New Balance 990s like Steve's.
And, of course, with the inscription Made in USA.
37. In 2013, New Balance showed shoes printed on a 3D printer.
The manufacturer showed that with the help of computer technology it is possible to create comfortable sneakers taking into account individual characteristics feet. You put your foot into the laser scanner, and what comes out is a shoe that fits your foot exactly.
38. Also in 2013, New Balance launched a series for skateboarders.
This shoe features foot support technologies. It is convenient to balance on it when performing complex tricks.
To be continued...
The author decided to go to the Russian New Balance store, chat with the sellers, write a separate article about modern models of sneakers, and at the same time buy something for himself.
When he invented the sustainable New Balance sneaker, English émigré William Riley never thought he'd created an iconic shoe. At the beginning of the twentieth century, his sneakers were eagerly worn by professional athletes. In the 1990s, the superior quality of sneakers made them a fashion item. The popularity of shoes has given rise to a wave of counterfeit goods, so when purchasing, you need to know how to distinguish real New Balance sneakers from fake ones.
How to check the authenticity of purchased New Balance sneakers?
Determining the authenticity of New Balance shoes occurs in much the same way as checking Nike or Puma sneakers: neatness of the seams, absence of adhesive smudges, checking the article numbers on the box and the shoe tongue. However, the manufacturer has prepared several “traps” for manufacturers of counterfeit products.
1. UV glowing logo
Shine a UV flashlight on the tag located on the inside of the tongue. Real New Balance will have the brand logo appear. The exception is shoes from the UK.
2. Packaging
The box should have a label with the following information:
- model name,
- barcode,
- color code,
- size (indicated in three grids: for US/UK/EUR).
Don't forget to check that the barcode on the package is identical to the code on the inside of the tongue.
Box color scheme
There are the following types of branded New Balance packaging:
- blue and red boxes are the most common type of packaging for sports and inexpensive recreational models;
- made of unpainted cardboard – for reissues of lifestyle models, as well as shoes made in the UK;
- red and white boxes are for sneakers from the USA.
Workmanship
Crooked seams, loose threads and glue stains on the surface - this is a fake New Balance sneaker. The coloring of the material should be uniform, without drips or whitish spots. Color combinations are the same as on the manufacturer’s website. For example, a photo: on the right is a fake, on the left are branded sneakers. You can compare what original New Balance sneakers and fake ones look like.
Label on tongue
A label is always sewn onto the back of the tongue indicating the country of manufacture code, size and model number.
Remember: original NB sneakers are made in five countries (UK, USA, China, Vietnam, Indonesia). If you have shoes from another country in your hands, then these are definitely fake New Balance sneakers.
The photo is an outright fake. There is not even a brand logo on the label.
Embroidery data
The model number is located on the front of the tongue. There should not be such numbers on the back.
For English shoes, the inscription “Made in UK” is embroidered on the tongue. The British flag can also be printed on the heel and tongue of the sneakers. However, if you see English New Balance without a flag, do not think that it is a fake. On a number of models, for example, the 577th, the flag is not embroidered. However, they are manufactured in the United Kingdom.
Imprint on the sole
The New Balance logo is imprinted on the heel of the sole.
Outsole material
The outsole is made from high-tech Abzord and Encap materials, the names of which are indicated on the side of the sole.
The most optimal, but also the most time-consuming way to distinguish fake NB sneakers is to go to the manufacturer’s website and find the desired model. If it is not there or looks different, then this is a fake.
Download a mobile application that allows you to scan shoe barcodes and compare them with data on the manufacturer’s website. This way you can identify even a high-quality fake, when there are no visual differences between New Balance sneakers and you don’t have an ultraviolet flashlight at hand. The application is good at determining the authenticity of branded products; you can use it to identify Adidas and other famous brands.
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